Firstly, by its DLC-coated titanium case fitted with pierced lugs, a design inspired by another icon from the same lineage: the El Primero Lightweight. This understated masculine watch is remarkable in every way. The tour will open in San Diego on May 24 th and close in Quebec with a final concert on July 15 th.Īs a truly worthy heir to the model that revolutionised the watch industry more than 40 years ago, the El Primero Chronomaster 1969 Tribute to The Rolling Stones reprises its codes while introducing a very dark, contemporary, rock-style look. Indeed, The Rolling Stones will soon be going on a tour that will take them to 15 cities in North America, 14 of which will be in the United States. More than 50 years later, it is still going strong. The legend was in the making and their success was planet-wide. Finally, the originality of their compositions also played a key role, as epitomised in I can’t get no (satisfaction), released in 1965, and Angie, in 1973. The latter genre struck a strong contrast with the pop music of their rivals The Beatles. The era also proved eminently propitious, since the early 1960s was the period when England was discovering pop music and rock’n’roll. Brian Jones, Mick Jagger, Keith Richards, Billy Wyman and Charlie Watts rapidly asserted the power of an inimitable style. After all, would it not be fair to say that the watch company and the rockers share the same values of pleasure, daring and authenticity – since 1865 in the case of Zenith and since 1962 for The Rolling Stones? These five young musicians had exactly what it took to create a legendary group, starting with talent. The brand with the guiding star, which created the El Primero movement in 1969, and the stars of English rock music, who require no further introduction, have become partners. It has done so by creating a new version of the El Primero Chronomaster 1969 Tribute to the Rolling Stones, this time issued in a 1,000-piece limited edition. Zenith naturally wished to celebrate its friendship with rock’n’roll legends – The Rolling Stones – by crafting a modern watchmaking legend. This movement has since given rise to an entire collection and powers a number of timepieces from the Manufacture. It was also this spirit that led in 1969 to the emergence of the world’s first integrated automatic chronograph movement, beating at the exceptional frequency of 36,000 vibrations per hour: the El Primero chronograph calibre, an acknowledged benchmark to this day. This was the very spirit that would inspire the Manufacture Zenith over the subsequent century and half to register 300 patents, create more than 600 movement variations and win 2,333 prizes in the field of chronometry: an absolute record. Favre-Jacot was an innovative visionary who revolutionised the manner of taming time and instilled in his employees an enterprising spirit that has become a Zenith tradition. Within just a few years, he thereby built one of the first industrial watch Manufactures in the modern sense of the term. Georges Favre-Jacot, a youthful entrepreneur barely 22 years of age, had the brilliant idea of bringing these talents under one roof in order to produce watches in their entirety and facilitate the relevant processes. When winter came, they made a living by exercising various watchmaking trades, each in their own separate way. In 1865, the small Swiss village of Le Locle in the Neuchâtel mountains was home to 3,000 farmers.
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